Posted by on Jun 30, 2011 in Campañas | 72 comments

Vodka Eristoff – Bacardi

En nuestra segunda asignación con Bacardi México nos enfrentamos a una nueva problemática ¿cómo vender un vodka casi desconocido en México y casi sin presupuesto?  Por lo cual optamos establecer la marca en el D.F. con un grupo en Facebook basándonos en un insight del hombre mexicano “el hombre lobo” y así surgió “LAS SOCIEDAD DEL HOMBRE LOBO” dirigida a hombres y mujeres defeños  con buen paladar, pero no olbigatoriamente con el dinero suficiente como para acceder a las marcas más costosas.

 

ESTRATEGIA DE MARCA:

1.SOCIEDAD HOMBRE LOBO

FANS:

1.METRICAS AFILIACIÓN
2.METRICAS INTERACTIVIDAD
3.METRICAS CIUDAD

CONTENIDOS:

1.COMUNICACIÓN DIA A DIA “MURO”
2.COMUNICACIÓN DE MARCA,  PESTAÑA “CHANNEL” CON RING TONE DE AULLIDO DE LOBO, VIDEOS Y COMERCIALES INTERNACIONALES DE LA MARCA.
3,COMUNICACIÓN LIFE STYLE, PESTAÑA  “CRÓNICAS” CON VIDEOS DE MÍSTICAS URBANAS ESPECIALMENTE HECHOS PARA LA MARCA
4.ALIAZANA ESTRATÉGICA CON UNIVERSAL, PESTAÑA HOMBRE LOBO CON TRAILER DE LA PELÍCULA, CALENDARIO LUNAR PARA DESCARGAR Y REGALOS PARA OBTENER A TRAVÉS DE PROMOCIONES.

RESULTADOS:

1.12,260 FANS
VENTAS: EN 8 MESES NOS CONVERTIMOS EN LA CUARTA MARCA MÁS VENDIDA EN MAYORITAS DEL D.F. SEGÚN MEDICIONES DE ISCAM.
Esta campaña aunque detenida desde el 20 de Septeimbre del año pasado aún sigue creciendo.
De click aquí para ver la campaña.

72 Comments

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    • 7-11-2011
      gini says:

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